In a recent Google SEO office-hours Google addressed the concern regarding the length of time it requires to recover from an algorithmic penalty that occurred from content quality concerns.
Google’s new office-hours format doesn’t permit follow-up questions, leading to answers that does not have nuance and are less valuable than the old format where the Googler can ask clarifying questions.
For instance, we have no concept if the “algorithmic penalty” that is referenced in the question implies that the website entirely disappeared from the search engine result or if it merely dropped a few positions.
There’s a difference between the two situations.
This is the question that was asked:
“… if a site gets algorithmically penalized for thin content, how much of the website’s material do you have to upgrade before the penalty is lifted?”
There’s a great deal of info that is missing out on from that concern.
- Did Google send out the publisher a message that their content was “algorithmically” penalized?
- Is the individual asking the concern assuming they are penalized and doesn’t actually understand?
Here is the answer:
“Well, it’s usually a good idea to tidy up low quality material or spammy material that you might have created in the past.
For algorithmic actions, it can take us several months to reevaluate your website again to identify that it’s no longer spammy.”
It Takes Months For Google to Examine Website Quality
Plainly it is very important to fix as close to all of the poor quality content as possible. But after that’s done it may take a few months to recuperate into the search engine result.
John Mueller said something comparable in November 2021 about how long it takes for a site that lost rankings to get better.
“I think it’s a lot harder when it comes to things around quality in basic where examining the overall quality and relevance of a website is not very easy.
It takes a great deal of time for us to understand how a website harmonizes concerns to the rest of the Web.
… And that’s something that can easily take, I don’t know, a couple of months, a half a year, often even longer than a half a year, for us to recognize substantial changes in the website’s overall quality.
Since we basically look out for … how does this site fit in with the context of the overall web which simply takes a great deal of time.”
Likewise, at the 5:21 minute mark of this Google video, the Googler Aurora Morales refers to what takes place to websites that violate Google’s guidelines, including the policy on thin content.
The Googler encourages:
“Websites that don’t fulfill the money making and organic search guidelines might be gotten rid of from the Browse index and have their advertisements handicapped.”
Learn more here: It Takes Months For Google To Examine Site Quality Throughout The Web
Listen to the Google SEO office-hours at the 24:24 minute mark here.
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