Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In response to a thread on Reddit, Google Browse Supporter John Mueller says there’s no inherent SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar question lots of professionals run into in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the exact same.

WordPress isn’t naturally better for SEO than any other alternative. It is among numerous ways to construct a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the material if you don’t invest all your time producing a new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller states, the most substantial advantage WordPress provides is the ease of usage compared to manually writing code.

However, that’s just helpful to the website owner. It makes no difference to Google if a site is developed with WordPress.

This question turns up frequently and deserves reviewing due to the false information distributing around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread directly below Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s incorrect, though the misconception of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more relating to the SEO capabilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel