If you have not heard, Looker Studio has replaced the popular Google Data Studio brand name.
While Google Data Studio made reporting simpler for lots of marketers, it definitely had its restrictions.
As a brand’s marketing technique evolves and ends up being more intricate, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours updating the exact same spreadsheets monthly.
Sometimes, more time is spent pulling a report than offering actual insights.
When this occurs, we’re doing an injustice by spending more time “doing” and less time really examining the data.
There has to be a much better way, right?
This thorough Looker Studio guide will teach you how to create and personalize action-oriented reports based upon your own data.
What Occurred To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a complimentary data visualization tool.
Lots of online marketers have actually utilized this tool for several years to merge and visualize information sets from several channels.
Today, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Information Studio item to be called Looker Studio in October 2022.
In their main statement, Google specified:
“We are unifying our business intelligence product family under the Looker umbrella, uniting Looker, Data Studio, and core Google innovations like expert system (AI) and machine learning (ML). Looker Studio is still free, and has the exact same functions as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) synchronizes all of your information sources into one combined reporting experience.
It enables users to create informative and visual control panels that are easy to translate, share, and tailor.
Basically, Looker Studio helps go beyond information visualization. It’s aimed to assist online marketers make more data-driven decisions for their customers and brand names alike.
Presently, Looker Studio supports over 800 various information sources, along with 600+ information adapters.
Looker Studio Vs. Data Studio
While Looker Studio touts many of the same features as the previous Data Studio, the brand-new name also brings brand-new functions.
- Free variation and Pro version (paid).
- Various modeling approach (LookML).
- Looker integration with Google Sheets.
- More flexible information modeling functions.
- Supports 50+ SQLs and databases.
- Combining features from various information sources.
Among the essential differences between Looker and Data Studio is the way data is modeled. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd crucial difference that most online marketers will gain from is the brand-new and enhanced data combining features from Looker.
In Data Studio, it allowed for information sources to be blended.
However, the greatest drawback of this was that the blending function was based upon a left outer sign up with and often didn’t blend information in a way that marketers required.
It was a laborious process that left lots of to spend more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds frustrating, best?
Looker Studio, on the other hand, needs SQL databases to integrate any source. This means that raw data is passed into a database, making it much easier for Looker to combine data from different sources.
The outcome? A faster, more meaningful method to picture data from all your different marketing sources in an easy-to-digest format.
Beginning With Looker Studio
There are a couple of crucial locations to guarantee your first Google Looker Studio report is a success. These consist of:
- Selecting a design template or dashboard.
- Connecting information sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to choose a template.
To gain access to Looker Studio, check out Looker Studio utilizing your preferred Google Account. This must be the account that you access your Google Analytics, Browse Console, Google Ads, and so on.
Looker Studio provides a wide array of design templates to get you started.
If you’re new to Looker Studio, it is important to choose a template based upon the type of data being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the ability to personalize items and fonts to develop a more constant report. The appeal of these reports is that several pages can be added. Don’t seem like your whole marketing story needs to be
shown on one page! Every customer has different needs, and their reporting ought to be no various. The most effective path I have actually discovered is to utilize and fine-tune various control panels based on who the
designated audience is. For example, I might develop a various dashboard or report page if I’m speaking to a CMO vs. a Product Marketing Supervisor. Why?
Depending upon the function of who you’re speaking with, they will understand and analyze information in various ways.
A CMO, for instance, doesn’t require to understand the “in the weeds” data. They wish to know what channels are working, what’s not, and if they’re on track to satisfy their goals.
Link A Data Source
Now that you’ve selected a template, it’s time to connect your information sources.
To include an adapter to your template, go to Resource at the top navigation, then click Manage added data sources. Then, you’ll click + Add A Data Source.
Screenshot from Looker Studio, December 2022
There are currently 24 various Google connectors, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google connectors, Looker Studio can link over 650 various information sources from their partner ports!
Screenshot from Looker Studio, December 2022 By using the connectors, it takes the manual jobs and syncs all information for you! It ‘d be impossible to list all the offered information sources here, but some of the main ones I’ve utilized in the previous include: Supermetrics ports for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Remember that a lot of them: Additional expense. Can slow down reports. Metrics are often deprecated,
- indicating it is essential
- to stay on top of any changes to your report and reconstruct metrics if required. When including a data source, you’ll be asked to license the connection in between accounts.
Picking Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when customers open reports and
see a total data dump. While Looker Studio is totally adjustable, this does not imply we must be revealing all metrics available. Does your customer appreciate return on advertising spend (ROAS)? Be sure to include
metrics such as invest and profits. How about overall brand awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By communicating the proper metrics and insights based on objectives, it reveals the client that you are listening to them. A win-win for everyone!
How To Modify A Report
Now that you’ve connected your information sources, it’s time to tailor that report!
Let’s evaluate this Google Ads design template as an example.
First, you’ll want to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can start tailoring your report by utilizing the information field sets on the right-hand side.
If you’ve selected a design template like the one above, the initial step is to change the information source for each chart you wish to select.
Screenshot from Google Advertisements, December 2022 From there, you can choose from any of the various
data fields from your chosen data source to alter any visualization. Not just can you develop and modify charts and tables in Looker Studio, however the capability to select the feel and look of a report is a game-changer for clients. It provides a sense of consistency throughout an organization.
A couple of methods to individualize the style of your report include: Typeface and background color. Changing contrast metric colors. Text padding to line up either
The style modifications will use to all selections. Another time-saver! In this example, I changed the report background
, scorecard colors, and label typefaces to produce brand standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take some time, trial and error, and perseverance to
create a report visual that satisfies your reader’s expectations. Do not get prevented along the method! Including Report Filters An effective way to group multiple visualizations together is by including report and page filters. For example, if you desired all tables and charts to alter when editing the date range, you could add a Date Range icon and set it to “Report Level.”
This implies that if the report is consisted of numerous pages, whenever the date variety is upgraded, all chart information updates together with it.
For example, if you wished to dive into Project Type efficiency, there’s a filter for that!
Just navigate to the toolbar and pick Include a control > Drop-down list and add the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select various filters for your data to drill down more granularly."/ > This permits you to filter the information on that specific page by project type.
For instance, if you wanted to demonstrate how Search performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( implying the filter would appear on each page of your report), simply right-click the filter and choose Make report-level.
Create A Chart
If you have actually gotten comfy with your Looker Studio experience, let’s dive into how to produce a chart from scratch.
The advantage of developing a custom chart is that you remain in complete control from the start of envisioning precisely what matters most.
The initial step is to consider who will be reading this report. Remember to include what data is necessary to them.
Your chart must narrate, and it’s up to you to picture that successfully.
For instance, you might wish to include an “Summary” table that encompasses the main metrics or crucial performance indicators (KPIs) that matter to them.
To develop a chart, click “Insert,” which will show you all the various charts to pick from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Far more.
In this example
, I wish to pick a basic bullet chart to contribute to my CMO Summary page. The goal of this chart is to reveal if we met our
month-to-month goal of app installs. The primary step is to select the metric you’re measuring. In this case, I selected” Installs.” To make this bullet chart reliable, you need to include your target/goal. Ensure to inspect package that states”Show Target.”Then, I input various range limitations to show the development.
I kept the last variety the like the target worth. You can likewise put the last variety as a higher worth than your target, specifically if you surpass that target worth.
So, what does this chart say? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective however didn’t rather make it.
Often easy charts are all you require to represent the essential information. Like all other aspects of Looker Studio, you can modify the design of any chart, table, or component as I did above.
The following alternatives are readily available for sharing a Looker Studio report:
- Welcome people.
- Arrange e-mail delivery.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="A Thorough Guide To Get Going With Looker Studio(The New Google Data Studio)"
/ > If you want to welcome people to access the report in real time, it is necessary to examine the share settings. To add someone through email, it should be a Google account email. They can be included as a “Audience”or an”Editor.”
- Another data precaution Looker Studio added was how links to the report can be shared. You can pick from: Restricted. Just individuals who you have actually shared the report with can open the link. Unlisted. Anybody on the internet with the link can view(or edit– choose this setting carefully). Public. Anybody on the web with the link can discover and view(or modify– choose this setting carefully).
Another cool function Google added is the option to restrict sharing in the following options. In the share settings, click on the”gear”icon in
- the right-hand corner: Avoid editors from altering access and adding brand-new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I typically advise inspecting the first box to prevent editors from changing access or adding new individuals.
By doing so, it enables us to preserve control of the report settings and the integrity of report modifications.
Get Going With Looker Studio Now
Hopefully, this intro to Google Looker Studio will empower you to feel more confident in producing personalized reports for your customers and brand names.
Featured Image: RomanR/Best SMM Panel