Does the IP address of your website’s server impact your rankings in search results? According to some sources around the web, your IP address is a ranking signal used by Google.
But does your IP address have the prospective to assist or harm your rankings in search? Continue reading to find out whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Aspect
Articles on the web from reputable marketing websites declare that Google has over 200 “understood” ranking aspects.
These lists typically consist of declarations about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Luckily, these lists sparked numerous conversations with Google staff members about the credibility of IP addresses as ranking factors in Google’s algorithm.
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The Evidence Against IP Address As A Ranking Factor
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s site would be impacted by spammy sites on the very same server.
“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google understands that shared webhosting takes place. You can’t truly control who else is on that IP address or class c subnet.”
Ultimately, Google decided if they acted on an IP address or Class C subnet, the spammers would simply move to another IP address. Therefore, it wouldn’t be the most efficient way to deal with the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more examination however reiterated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, kept in mind that Google can act when free hosts have actually been enormously spammed.
In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Browse Advocate at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was an issue.
He responded to:
“No, that’s completely great. So that’s not something where you synthetically need to buy IP address blocks to just shuffle things around.
And especially if you are on a CDN, then perhaps you’ll end up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things take place. That’s not something you require to artificially move around.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He reacted:
“If you move to a server in a different area? Generally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A couple of months later, Mueller replied to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a devoted IP was required.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His action was merely, “Nope.”
A few tweets later on, within the same Buy Twitter Verification thread, another user commented that IP addresses mattered concerning backlinks. Mueller once again reacted with an easy “Nope.”
In June 2019, Mueller received a question about Google Browse Console showing a website’s IP address rather of a domain. His answer:
“Usually, getting your IP addresses indexed is a bad idea. IP addresses are often short-lived.”
He suggested that the user make sure the IP address redirects to their domain.
A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely fine. The majority of the time, it means the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, easy to repair with redirects & rel=canonical), however that’s just a technical information. It does not suggest they’re bad.”
In early 2020, when asked about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly common. Having some bad websites on an IP does not make everything on that IP bad.”
In September, during a discussion about bad areas affecting search rankings, Mueller specified:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are excellent sites that do well (overlooking on-page restrictions, etc), and there are awful websites hosted there. It’s all the same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared an enjoyable fact.
“Enjoyable fact: altering a website’s underlaying infrastructure like servers, IPs, you call it, can alter how fast and frequently Googlebot crawls from stated website. That’s due to the fact that it actually identifies that something altered, which prompts it to relearn how fast and frequently it can crawl.”
While it’s fascinating information, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking element.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller replied:
“Unless folks are connecting to your website’s IP address (which would be unexpected), this wouldn’t have any impact on SEO.”
Later in December, when asked if an IP address rather of a hostname looks unusual when Google examines a link’s quality, Meuller stated, “Ip addresses are fine. The web has lots of them.”
If you’re worried about your IP address or hosting company, the consensus appears to be: Do not fret.
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Our Decision: IP Address Is Not A Ranking Factor Any Longer
Perhaps in the past, Google explore IP-level actions against spammy websites. But it needs to have found this inadequate since we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude in the meantime that IP addresses are not a ranking factor.
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