This past November, I decided to do an experiment. I wanted to see if LinkedIn pods in fact worked or if they were just a wild-goose chase.
For those of you who do not know what a LinkedIn pod is, it’s generally a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your material will be enhanced by the LinkedIn algorithm. So, I chose to sign up with a few pods and test it out for myself.
I’m not necessarily an established LinkedIn thought leader with countless fans, but I publish about my composing deal with a fairly routine basis and have even gotten a couple of customers through LinkedIn. So a couple of more followers and engagements with my posts certainly would not injure.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, typically called an engagement pod, is a group of people who have actually agreed to connect and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, consequently, your chances.
In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and communicate with it.
Many engagement pods deal with the concept of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll require to do the same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be useful because they can:
- Magnify the reach of your content
- Assist you get more engagement on your content (likes, remarks, shares)
- Deal extended networking chances
- Engage staff members to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out better.
This is specifically crucial because the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too frequently might be marked as spam.
- Low-grade posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be labeled “low-quality.”
- High-quality posts: Posts that are easy to check out, motivate questions, and integrate strong keywords will be labeled premium and, therefore, will be revealed to more users on LinkedIn.
The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to join a LinkedIn pod
There are a number of different methods to join a LinkedIn engagement pod.
Initially, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.
There are also third-party apps like lempod specifically built for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.
I explore all 4 kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each technique so that I might accurately track any differences in engagement across techniques.
Here’s a breakdown of that procedure.
Handbook pods: I used a blog post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this approach, I utilized an article I ‘d shared on economic downturn marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I utilized a post I wrote for Best SMM Panel on social media share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod approach I began by developing a manual LinkedIn pod of my own.
I chose a little group of my author buddies (because they comprehend the research procedure)to pod up with. I sent them a quick message laying out the method and encouraged them to communicate with each other.
Luckily, they’re all good sports, and I immediately began receiving a barrage of LinkedIn notifications revealing the assistance of my pals.
I likewise immediately saw some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod method I likewise joined a couple of LinkedIn group pods concentrated on digital marketing and social networks.
The number of members really differed in these groups. One had over a million members, at the others had just a few dozen. I selected a mix of high-member pods along with a few smaller sized ones. If
vanity metrics have taught me anything, it’s that just because a great deal of individuals
remain in your circle, it does not indicate they’re in fact paying attention. Some of the pods I discovered in my search were described as non-active, so I kept away from those. Of all the groups I signed up with, Game of Content was the only one that seemed to have routine posts from other users. The rules of GoC were quite simple: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays appropriate. Group members can then discuss the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post comments, I did see lots of individuals responding to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. A minimum of in regards to garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users talking about each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with published links and
commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also installed the lempod extension on my Google Chrome internet browser. lempod uses a digital market full of LinkedIn engagement pods you can join. I signed up with a couple of pods focused on digital marketing and social media. The very first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared relevant. I instantly posted the link to my post. Once I shared the link, the screen opened up to a big graph, with a list of people
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as new likes on my post.
Within just a couple of minutes, my impressions had actually grown from 191 to 206. I also had 6 brand-new comments. I watched this number gradually climb up over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may indicate these users were in fact thinking about my work.
Not to discuss, the engagement was can be found in quick. Every 45 seconds there was another alert! Possibly LinkedIn would consider my post viral? Or, maybe it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had actually engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never authorized.
It appears this group may
be non-active now. I did not find any other active LinkedIn pods to join on other channels. Results TL; DR: At first glimpse, it may appear like the Automated LinkedIn pod was the most effective pod, however I in fact believe it was the Handbook pod for factors that I will discuss listed below. Either way, none of the LinkedIn pods truly made a huge distinction for me or helped grow my existence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more information and context on these outcomes.
This looked like the most natural, many consistent technique. Since I was leveraging people I currently knew, the comments were authentic, pertinent, and sincere.
Not to discuss, these people are in fact in my industry– implying if my posts appear in their feeds to their connections, it might assist me network further.
Absolutely nothing about this method came off as spammy, though I don’t understand how realistic it is to ask my good friends to do this weekly.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most remarks, reactions were vague and less appropriate than those discovered in my manual pods. Plus, the majority of these individuals worked beyond my market. So, there most likely isn’t much advantage to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This technique definitely brought in the most likes and comments. However, I didn’t see any appropriate profile check outs, direct messages, or connection demands come through. Likewise, while there were a lot of new remarks, they were all basically the very same:
- “Actually cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users actually read my post (that makes sense, considering their profiles are being automated).
I can just think of that other users might see this and believe the very same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this approach.
What do the results mean?
Here are the primary takeaways from my experiment.
Authentic pods have merit
There is certainly some engagement to be gained from utilizing LinkedIn pods. Pods that are made up of pertinent, genuine connections within your industry can definitely help to amplify your material and get you more views, likes, and comments.
Spammy pods won’t get you far
But, if you’re attempting to video game the system by signing up with pods that have lots of phony accounts or that are unrelated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re coming from accounts that will never ever work with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the pain that included having a lot of inapplicable strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anybody took a better look it would be quite apparent the engagement was spam.
Simply as I wouldn’t recommend companies buy their Buy Instagram Verification fans, I would not recommend they utilize engagement pods. Possibly, sometimes, where the pod members are hyper-relevant to your niche, it deserves it. But if it looks suspicious, possibilities are your audience will observe. And the last thing you want is to lose their trust.
Concentrate on close, relevant connections
If you still want to join a LinkedIn pod after reading this, the very best method to utilize them is to join ones that pertain to your market and that are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can lead to important relationships (and, hopefully, genuine customers).
Here are a couple of tips for discovering the right LinkedIn pods:
- Have a look at groups associated to your market or niche. Many of these will have pods related to them.
- Ask trusted connections if they know of any great pods to sign up with.
- Develop your own pod with a group of like-minded people.
- Avoid extremely spammy pods that are just focused on promoting content and not engaging in real conversations.
- Many of all, concentrate on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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