7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably helpful tool for keyword research study, specifically when utilizing advanced search options that are essentially hidden in plain sight.

Check out the various Google Trends menus and alternatives and discover apparently limitless methods to gain more keyword search volume insights.

Learn new ways to open the power of one of Google’s most important SEO tools.

The Worth Of Google Trends

While Google Trends is precise, it doesn’t reveal the quantity of traffic in real numbers.

It shows the varieties of queries made in relative portions on a scale of zero to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are just estimates that are extrapolated from a mix of web traffic information suppliers, Google Keyword Planner, scraped search results page, and other sources.

The clickstream information normally originates from anonymized traffic information acquired from users of specific pop-up blockers, internet browser plugins, and some complimentary anti-virus software application.

The SEO tools then use a calculation that corresponds to their best guess of how that data associates with Google keyword search and traffic volume.

So, although paid SEO tools provide price quotes of keyword traffic, the information presented by Google Trends is based upon real search questions and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can obtain a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can assist dial in accurate division of the keyword information that assists to understand what geographic places are best for advertising efforts and also find new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of zero to 100.

You can’t actually understand if the pattern is reporting numerous keyword searches or thousands due to the fact that the graph is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for instance, from a pay per click project.

If the keyword volume is specifically large for which you do not have a keyword to compare, there’s another way to discover a keyword to utilize for contrast.

A contrast keyword does not need to be related. It can be in a completely different vertical and might even be the name of a trending celeb.

The important thing is the general keyword volume data.

Google releases a Google Trends Daily Trends web page that shows trending search inquiries.

What’s useful about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches per day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search expression [how to reduce weight] as an example of how to utilize Google Trends to get a close concept of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Discover Search Trends For Target Keyword Phrases

The target keyword phrase we’re looking into is [how to lose weight]

Below is a screenshot of the one-year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I added the two keyword expressions for which we have a close search volume count to compare all three, however for a 24-hour time period.

I utilize a 24-hour time period due to the fact that the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red pattern line, is best in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the phrase [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword phrase [Ana De Armas]Due to the fact that we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the exact same day, we can say with affordable accuracy that the keyword expression, [how to slim down] has around a daily search volume of around 30,000 on an average day, provide or take a couple of thousand.

The actual numbers could be greater due to the fact that Google Trends reveals the highs and lows at specific points of the day. The overall for the day is likely greater.

The above hack isn’t 100% accurate. But it suffices to give a strong ballpark concept and can be used to compare to and validate theorized information from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are two basic methods to look at the keyword data: stretched across over longer periods of time and shorter time periods.

Long Period Patterns

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is valuable for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this suggests you require to focus energy on creating material for this trend.
  • Downward Long-Term Trends: If the trend line is gradually moving down, then it might be a signal that audience material usage is altering.

For instance, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all 3 variations.

The downward pattern extends to associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons that search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is outdated.

The digital electronic camera item classification is a good example of a down spiral triggered by an item being replaced by something else.

  • The digital electronic camera caused the downturn in searches for standard analog cameras.
  • The iPhone began the downward spiral of the digital video camera.

Understanding which way the wind is blowing could help a material marketer or publisher comprehend when it’s time to bail on a subject or item category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Associated Topics And Queries

Google Trends has two great functions, one called Associated Subjects and the other Related Queries.


Subjects are search inquiries that share an idea.

Determining associated topics that are trending upwards works for finding out how an audience or customer need is moving.

This information can, in turn, offer concepts for material generation or brand-new product selections.

According to Google:

“Associated Topics

Users looking for your term likewise searched for these topics.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most frequently searched topic and a value of 50 is a topic browsed half as typically as the most popular term, and so on.

Increasing– Related subjects with the most significant boost in search frequency since the last time period.

Results marked “Breakout” had an incredible boost, probably since these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Subjects.

Leading inquiries are generally the most popular searches. Increasing Questions are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Increasing Questions are great for remaining ahead of the competition.

4. Short-Term Trends Can Bring Enormous Traffic

Viewing keyword trends in the brief view, such as the 90-day or perhaps 30-day view, can expose important insights for profiting from rapidly altering search patterns.

There is a lots of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending subjects connected to searches.

Google News is of the moment in terms of current events.

Websites that target either of those traffic channels gain from knowing what the short-term patterns are.

An advantage of seeing short-term trends (30 days and 90 patterns) is that certain days of the week stick out when those searches are popular.

Knowing which days of the week interest spikes for an offered subject can assist in preparation when to publish certain kinds of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the performance for narrowing down keyword search inquiry stock according to classification topics.

This provides more accurate keyword information.

The Classifications tab is important because it fine-tunes your keyword research to the appropriate context.

If your keyword context is [autos], then it makes sense to properly fine-tune Google Trends to reveal just the data for the context of automobile.

By narrowing the Google Trends data by classification, you will be able to find more accurate details related to the topics you are investigating for material within the correct context.

6. Determine Keyword Data By Location

Google Trends keyword details by geographical location can be utilized for determining what locations are the very best to outreach to for site promotion or for customizing the material to specific areas.

For example, if specific type of products are popular in Washington D.C. and Texas, it makes good sense to intend promotional activity and localized content to those locations.

In reality, it may be helpful to focus link-building marketing activities in those locations initially given that the interest is greater in those parts of the country.

Keyword appeal info by area is important for link building, material development, content promotion, and pay-per-click.

Localizing content (and the promo of that material) can make it more appropriate to the people who have an interest in that content (or item).

Google ranks pages according to who it’s most relevant, so including geographical subtlety into your content can assist it rank for the most individuals.

7. Target Search Intents With Browse Types

Google Trends gives you the capability to further refine the keyword data by segmenting it by the kind of search the data comes from, the Search Type.

Refining your Google Trends research study by the kind of search permits you to remove the “sound” that might be making your keyword research study fuzzy and assist it become more accurate and meaningful.

Google Trends data can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful method to determine search trends for material with the word “how” due to the fact that a great deal of people search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the trends data is useful since it reveals what users are searching for.

A Google Trends look for how, what, where, when, why, and who reveals that search questions beginning with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include instructional material that uses words like” how to,”fine-tuning your research study with the Buy YouTube Subscribers search type might provide beneficial insights.

For example, I have actually discovered that Buy YouTube Subscribers Search shows more appropriate “related topics” and “related questions” data than investigating with “web search” selected.

Here’s another example of how utilizing various type of search types assists improve Google Trends data.

I did the exact same how, what, where, when, why, and who searches however this time utilizing the News Browse improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s since individuals need to know the”what “and”how”kinds of info in Google News. When creating content associated to news, recognizing the appropriate angle to report

a news product is essential. Understanding that the words”what”or” who”are most pertinent to a subject can be useful for crafting the title to what the readers are most thinking about. The above is the view of search questions for the previous 90 days. When the same keywords are

browsed utilizing the 5-year point of view, it becomes clear that the “who”

type keywords tend to spike according to current events. As an example of how current events affect trends, the greatest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type question refinement shows a various assistance to fine-tune the results so that they reveal more accurate information. So

, give the Search Type choices a try due to the fact that the details that is provided might be more precise and beneficial

than the more basic and potentially loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are typically considered to be less useful than paid tools. That’s not always the case

with Google Trends. This short article lists 7 ways

to discover beneficial search-related patterns and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s particularly noteworthy is that this post only begins to scratch the surface area of all the info that’s available. Check out Google Trends and discover additional methods to blend various search patterns to obtain even more useful info. More Resources: Featured Image: Studio Romantic/Best SMM Panel